NARRATIVE M(ART)KETING
{telling immersive stories that showcase the essential Spark}
BUSINESS IS MORE THAN A FINANCIAL EXCHANGE, IT'S HUMAN INTERACTION.
And human interaction, when most effective, benefits everyone involved.
I create artistic marketing content that helps you better provide value to others.
( ~ * the win-win-win scenario * ~ )
if youR company isn't cookie-cutter, then Your content shouldn't be either.
I create content that starts with your heart, is made heart and will be heard by the heart. Together, we can craft your message through authentic narrative marketing.
Stock photography, clickbait writing and unimaginative videos fall flat, failing to connect with your ideal client (a.k.a. well-informed, real people with built-in b.s. detectors). Authentic content, however, is vulnerable — engaging prospective clients to see you for who you are — a real person (or people) with a service or product that can provide real value and solutions to the lives and work of others. This is a reciprocal relationship dynamic that ensures steady, organic growth for your operation, your community, and clients (and is non-toxic and BPA-free).
( ↑ video production reel ↑ )
Being There ...
When people interact with your message (on your website, through print materials or on social media) by reading about what you do, seeing pictures of who you are and watching videos about what you are doing, it's important that they feel immersed.
Instead of a quick, scripted sales pitch for a one-time purchase, the authentic narrative marketing approach builds trust and lasting relationships. It creates a community of people who are personally invested in your business or project.
But, how is this accomplished?
The process often begins with an interview (I am a journalist, after all). Even pretty pictures, well-made videos and value-driven copy are of limited use without context. Knowing your mission, goals, obstacles and history not only directs the shape of your message, but the approach to getting that word out — your unique voice and volume. Together, we tailor-make stories (and a brand strategy) that's cohesive between who you are, what you wish to accomplish, and the overall experience of your audience.
Partial list of services:
Writing
Magazine-stye profile pieces
Q&A interviews
Biographies
Musician EPK content
News articles
Blog posts (behind-the-scenes glimpses, lists, updates)
Social media text
Sales copy (web pages, brochures, email marketing, etc.)
Production scripts
Book-length manuscripts
Filmmaking
Commercials/PSAs
Narrative productions
Documentary
Pitch videos (Kickstarter, etc.)
Explainer/maker videos
Behind-the-scenes films
Photography
Headshots
Photojournalistic essays
Events (parties, weddings, meetings, performances)
Conceptual imagery
Web development
Holistic content marketing plans
Brand strategy
Implementation schedules and contingencies
Boutique Videos (Full-scale production samples available upon request):
