Elevate Hair

Just another atypical richmond evening . . .

“Brace yourself.”

Sometimes a project idea comes across my desk so fast that I barely have time to mentally prepare for all the ins and outs. But I’m good on my feet.

Elevate Hair’s Richmond, Virginia, performance transformed The Broadberry’s stage into a hair-styling revolver. Three stylists at a time with their models breaking the routine of sitting in a familiar, secluded setting to demonstrate their artistry in front of a crowd of peers and hair enthusiasts.

Not a spare moment within the rapid-fire momentum — a flurry of spray and cuttings. A flash of color becomes three. Applause rolls around the room and suddenly a new face and a new set of sheers hits the stage, round and round.

:)